Whole Foods Market -- the non-GMO, organic mecca of food shoppers who aren’t on a budget -- has said that it will cut prices on hundreds of items throughout their stores, again.
This is the third round of price cuts at Whole Foods since it merged with Amazon in August 2017.
“Customers have saved hundreds of millions of dollars through lower prices and Prime member deals,” Whole Foods said in a press release.
As of Wednesday, shoppers will see an average 20 percent reduction on items from various departments with an emphasis on lowering prices on peak-of-season produce. Some examples the company offered include large yellow mangos that will be priced at $1 each; mixed medley cherry tomatoes, $3.49 for a 12 oz. package; and organic bunched rainbow chard at $1.99 each.
When NJ Advance Media reporters last week visited four grocery chains throughout the state, they found Whole Foods had the highest prices overall, particularly on products such as Spring Mix and chicken, when compared to Wegman’s, ShopRite and Aldi.
A request for comment on the reason and the timing of the price cuts was not immediately returned.
Whole Foods has high standards for the products it sells. It prohibits more than 100 preservatives, flavors, colors and other common food ingredients, including high-fructose corn syrup and hydrogenated fats. No antibiotics or added hormones are allowed for meat sold there. And all seafood is either sustainable wild-caught or Responsibly Farmed, meaning no antibiotics or added growth hormones were used and it minimizes environmental impact.
“When Whole Foods Market joined the Amazon family, we set out to make healthy and organic food more accessible. Over the last year, we’ve been working together tirelessly to pass on savings to customers,” Jeff Wilke, CEO of Amazon Worldwide Consumer said in a statement.
Whole Foods also gave Amazon Prime members perks. And starting Wednesday, they’ll get even more. Through the end of April, customers who try Prime can get $10 off their $20 in-store purchase when they try Prime at amazon.com/WholeFoods10. New members can try Prime free for 30 days.
Whole Foods has 19 stores in New Jersey. They are located in Bridgewater, Madison, Newark, Spring Lake-Wall, Clark, Morristown, Cherry Hill, West Orange, Ridgewood, Princeton, Middletown, Paramus, Marlton, Montclair, Millburn-Union, Edgewater, Closter, Marlboro and Metuchen.
Allison Pries may be reached at apries@njadvancemedia.com. Follow her on Twitter@AllisonPries. Find NJ.com on Facebook. Have a tip? Tell us. nj.com/tips.
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https://www.nj.com/news/2019/04/whole-foods-realizes-its-still-expensive-cuts-prices-again.html
2019-04-02 21:25:00Z
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